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Zoo Music Fest
Join this visual journey with one of the best music festival in Italy
- Client
Zoo Music Fest
- Services
Creative Director / Editor
- Timeline
7 Days
- Location
Pescara, Italy
Goal
As the Creative Director and Video Editor for the ZOO MUSIC FEST, the goal was to curate an unforgettable experience that transcended the boundaries of a typical music festival. With a stellar lineup featuring some of Italy’s biggest singers like Salmo, Calcutta, and Carl Brave, the aim was to capture the essence of these performances and the vibrant atmosphere of the festival grounds through creative content creation.
Process
Leading the content creation team, I orchestrated a multifaceted approach to capturing the magic of the ZOO MUSIC FEST. From conceptualizing video and photo shoots to overseeing the editing process, every aspect of content creation was meticulously curated to reflect the energy and excitement of the event.
As the festival unfolded over three days, I worked closely with videographers and photographers to ensure that every moment was captured from multiple perspectives. From intimate backstage scenes to electrifying live performances, our lens became a window into the heart and soul of the festival.
In my role as Creative Director, I infused each piece of content with a distinct visual style that resonated with the spirit of the festival. Collaborating with the performers, we crafted narratives that went beyond mere documentation, offering viewers a glimpse into the immersive world of the ZOO MUSIC FEST.
Outcome
The result was a cinematic journey that not only showcased the new clothing collection but also managed to convey the dynamic atmosphere of the popup store’s grand opening. The video wasn’t merely a recap; it was a visual story, a testament to the collaborative efforts with Superdry. The success of the project lay not just in meeting deadlines but in creating content that resonated with viewers, leaving them with a taste of the unique Superdry experience in Florence. to encapsulate not just the clothing collection but also the emotions, reactions, and the brand’s distinctive vibe.
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