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Feelgrounds
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Product Photography
- Timeline
5 Days
- Location
Italy
Goal
As the director and creative visionary behind the Feelgrounds Patrol Lite product shoot, the goal was to showcase the unique features and stylish design of the shoe while capturing the essence of the brand’s ethos. From conceptualization to post-production, every aspect of the shoot was meticulously planned to highlight the shoe’s versatility, comfort, and urban appeal.
Process
The journey began with a deep dive into the essence of the Feelgrounds brand and the distinctive features of the Patrol Lite shoe. Drawing inspiration from the product itself, I conceptualized a shoot that would not only showcase the shoe’s urban-inspired aesthetic but also highlight its casual, classy, and slim design.
From selecting the perfect model to scouting the ideal location, every decision was made with the brand’s image and target audience in mind. The shoot aimed to capture the shoe in various urban settings, emphasizing its versatility and adaptability to different lifestyles.
On set, I worked closely with the model and photography team to ensure that each shot captured the shoe’s unique features and premium character. The shoot focused on highlighting the foot-shaped toe box, flexible sole, luxurious microsuede lining, and the exchangeable natural cork insole that provides maximum comfort.
In post-production, attention to detail was important. From enhancing colors and textures to refining composition and lighting, every edit was made with the intention of showcasing the shoe in its best light.
Outcome
The result of this collaborative effort was a stunning collection of images that not only showcased the stylish design of the Patrol Lite shoe but also conveyed the brand’s commitment to quality, comfort, and sustainability. From sleek urban landscapes to casual street scenes, each photograph told a story, inviting viewers to imagine themselves walking in the shoes of the modern urban explorer.
Through the combination of thoughtful direction, meticulous planning, and skilled post-production, the Feelgrounds Patrol Lite product shoot succeeded in capturing the essence of the brand and the unique appeal of its flagship shoe.
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