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Ben Sherman
- Client
Pitti Immagine
- Services
Video
- Timeline
3 Days
- Location
Florence, Italy
Goal
As the lead creative director and video editor for the Ben Sherman x Pitti Immagine Showcase project, the objective was to curate an immersive experience that celebrates the brand’s iconic style within the context of the prestigious Pitti Immagine trade show. From conceptualization to execution, the aim was to craft a visual narrative that captures the essence of Ben Sherman’s timeless appeal while reflecting the vibrancy of the fashion industry.
The creative journey commenced with a deep dive into the heritage and aesthetic of Ben Sherman, drawing inspiration from its classic yet contemporary designs. Collaborating closely with the brand, I conceptualized a dynamic showcase that would spotlight the versatility and sophistication of Ben Sherman’s clothing line within the unique setting of the Pitti Immagine trade show.
Process
The temporary showroom at Pitti Immagine served as the backdrop for the showcase, providing a platform to highlight Ben Sherman’s latest collections amidst the bustling atmosphere of the fashion industry’s premier event. Working alongside a talented team of photographers and videographers, I orchestrated fashion shoots and captured footage that showcased the seamless integration of Ben Sherman’s attire into the dynamic environment of Pitti Immagine.
As the video editor, I meticulously crafted each frame to reflect the brand’s aesthetic and vision, ensuring a cohesive and engaging visual narrative that captured the attention of industry insiders and fashion enthusiasts alike.
Through its dynamic visuals and stylish presentation, the Ben Sherman Pitti Immagine Showcase served as a testament to the brand’s enduring legacy and its continued relevance in the fashion industry. The video succeeded in captivating audiences, inviting them to experience the intersection of style, sophistication, and fashion innovation through the lens of Ben Sherman at Pitti Immagine.
Outcome
The result of this collaborative effort was a visually stunning showcase that not only celebrated Ben Sherman’s timeless style but also resonated with the discerning audience at Pitti Immagine. From sleek tailored suits on display in the temporary showroom to candid shots of industry professionals engaging with the brand’s latest offerings, the video captured the essence of Ben Sherman’s presence at the prestigious trade show.
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